Running Google Ads in India's real estate sector is competitive. Whether you're a developer in Gurgaon or a broker in Mumbai, every rupee matters. Here are 10 actionable tips from Saurabh Mehta, who has managed campaigns for top developers like DLF, Godrej, and M3M.
- Use location-specific keywords like "3 BHK in Gurgaon."
- Leverage all ad extensions to improve CTR.
- Design mobile-friendly ads and landing pages.
- Focus on high-intent, buyer-ready keywords.
- A/B test ads regularly.
- Use negative keywords like "free," "rent," and "cheap."
- Track conversions via Google Tag Manager.
- Retarget bounced visitors with display ads.
- Geo-fence for local + NRI leads.
- Always use dedicated landing pages.