Dubai's real estate market is booming, but standing out digitally requires smart choices. Should you focus on Meta (Facebook/Instagram) Ads or Google Ads for your projects? Here’s a breakdown to help builders and marketers make the right investment.
| Feature | Google Ads | Meta Ads |
|---|---|---|
| Buyer Intent | High – users actively searching | Medium – users passively discovering |
| Targeting | Keywords & search behavior | Interests, lookalikes, pixel |
| Lead Cost | AED 80–150 | AED 30–60 |
| Strength | Hot lead generation | Brand awareness, retargeting |
| Weakness | Expensive in competitive regions | Low intent if targeting is weak |
Conclusion:
Google Ads is perfect for capturing demand when someone is actively searching (“buy villa in Dubai”), while Meta Ads is ideal for retargeting warm audiences and generating top-of-funnel awareness.
For the best ROI, combine both in a full-funnel PPC strategy. This is how digital experts like Saurabh Mehta drive scalable results for UAE’s top developers.
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